ProWinter

FIS Campaign Bring Children to the Snow in focus at PROWINTER

April 16th 2009/-- The international FIS campaign entitled "Bring Children to the Snow" featured as one of the program centerpieces on the opening day of the PROWINTER 2009 trade fair in Bolzen-Bolzano (ITA) on Wednesday. In a round table discussion, representatives of the ski industry, South Tyrolean tourism, Dolomiti Superski ski resort consortium and FIS presented various perspectives on this multi-faceted theme addressed by the FIS campaign. To see a recent video of the FIS President discussing the campaign, click here (German with English subtitles).

Moderated by former ski racer and local ski legend Erwin Stricker, the round table discussion highlighted the importance of the young generations for the future of the entire ski industry including related tourism fields. The discussion sought to identify measures, both tried & tested and new ones, able to ensure that youngsters learn to love the snow from an early age. The relatively high costs of family ski outings were identified as one of the main obstacles. As urged by the FIS Campaign, the participants agreed to continue to discuss the practicalities of implementing free skiing for children up to a certain age in all ski resorts in South Tyrol, along with possible contributions by hoteliers, ski schools, ski clubs and the ski industry to enable children to experience the joy of snow sports.

PROWINTER is the only international trade fair devoted to ski rental and service provides in winter sports. It allows experts to obtain a comprehensive overview of the newest technologies and trends for the next winter season immediately after the previous one. For the first time at PROWINTER, the exhibitioners had the chance to demonstrate their products in an interactive way with the new on-the-grounds skiing slope "Skimagic". For more information on PROWINTER, click here.