CNC & Heye join campaign team

CNC Communications and Network Consulting / Heye & Partner appointed to develop FIS campaign ‘Bring Children to the Snow'

7th July 2008/-- FIS is in the process of developing a world-wide campaign to promote skiing and/or playing in the snow as the number one outdoor activity choice in winter. The main aim of the "Bring Children to the Snow" campaign is to generate passion for snow activities with the younger generations.

FIS is pleased to announce that it has appointed Munich (GER)-based CNC Communications and Network Consulting (www.cnc-communications.com), together with its creative partner Heye & Partner (www.heye.de), to develop the structure and detailed concept of the activity, marketing and communications campaign. Most importantly, CNC/Heye will be using its connections to establish relationships with the possible partner organizations particularly in the governmental sector and in non-governmental organizations working with health, education and sports.

The first milestone for the "Bring Children to the Snow" campaign will be a presentation to the FIS Council and the 46th International Ski Congress in Cape Town (RSA) later this month.